CATALYST STORY

HOW DID CATALYST START?

The Catalyst concept was born from a simple diet plan. The short version of the story: clients were working out hard, but receiving little nutritional guidance. They needed help. Chris came up with a simple ‘block’ diet based off caloric intake. It worked.

We opened in 2005 in a small office space above a greeting-card store. We painted the wallpaper bright green, brought in more weight than was probably safe, and started writing training plans that were based on science – making them unlike anything else available in Sault Ste. Marie. Our clientele grew rapidly. We could have stayed there, but we didn’t.

A year later, we leased 5x the space. We started coaching groups, and doing stuff that no one had seen before. Starting with the basics (as we still do), we taught athletes to squat, and clean, and jump. We went from two trainers to four, and then added specialists in a huge variety of programs. We made a lot of noise, gained a lot of fans, and were having a great time. 

WE WANTED TO DO MORE

In 2007, we wondered how we could help people even more, and started testing our program: were our workouts too easy? Too hard? What if they changed every single day? Those variables, and dozens more. Our clients started doing their homework, and getting fitter than ever before. We were now miles away from everyone else in town, had raving fans, and were having a riot. We could have stayed there, but we didn’t.

In the constant pursuit of a better workout, a higher level of fitness for our clients, we found CrossFit in 2008. We were skeptical at first, and each of our coaches tested the workouts on their own. Then we tried it with small groups of volunteers. Nearly six years later, almost every member of those original groups still do CrossFit. That’s something. We opened our gym in Industrial Park, and kept our Queen St. location. We had a working system, clients who were blowing away their friends, and a great view of the Santa Claus Parade. We could have stayed there. We didn’t.

WHERE WE ARE NOW

We moved everything to the Industrial Park, because the experience was better for clients. Then we expanded, to give people more access; we added a classroom, lifting platforms, a library, and acres of mat space; we went running outside; we started the Catalyst Games; we sent our coaches everywhere to learn, learn, learn; we launched the internationally-acclaimed Ignite program. And we were named one of the Top Ten Gyms in North America in 2012!

There’s always a better way, and we’ll find it. We could stay the same, but we won’t. 

Ours is not the easy way: you won’t see the food pyramid, or elliptical trainers, or televisions at Catalyst, because those things don’t help you. There are no mirrors, no dress code, no smoothie bar, because those things won’t help you either. You need fewer distractions, not more.

Clients who come to Catalyst are coached. As a coaching organization, we don’t waste time, energy or money on things that won’t help our clients; if something WILL help, we bring in the best. Less chrome, more knowledge. That’s where the relentless pursuit of excellence means. That’s Catalyst.

ARE YOU READY TO MAKE A CHANGE?

Come in and meet our coaches and we'll tell you how we can help you meet your goals!