by Chris Cooper | Feb 7, 2019 | Athletic Training, Catalyst Blog, Exercise Technique Coaching, Motivational, Specialty Groups, WORKOUT OF THE DAY
“No one gets fired for buying an IBM.” This was IBM’s primary advertising tactic in the late 1990s: selling FUDD (Fear, Unknown, Discord and Doubt.) They were selling against the new faster, more powerful Mac. And since they couldn’t sell their...
by Chris Cooper | Jan 14, 2019 | Catalyst Blog, Motivational, Nutritional, Uncategorized
We don’t rise to the level of our challenges; we fall to the level of our preparation.”Commitment devices” set us up for long-term success, using our bodies and brains in the way they’ve evolved to be used.We’re wired to save energy. For...
by Chris Cooper | Jan 9, 2019 | Catalyst Blog, Motivational, Nutritional
…start by making tiny changes in your life, one at a time. In 2003, Sir Dave Brailsford took over the British Cycling Team. He wasn’t a professional coach, and he’d only been an amateur cyclist. Instead of trying to rebuild the perennially weak...
by Chris Cooper | Jan 8, 2019 | Catalyst Blog, Motivational, Nutritional, Uncategorized
This might be the only thing you read about “metabolism” that isn’t trying to sell you something. Your metabolism is the rate at which your body burns energy. Your body uses calories for energy, like your car uses gas for energy. You need calories to...
by Chris Cooper | Jan 1, 2019 | Catalyst Blog, Client Stories, Monthly Newsletter, Motivational
I founded Catalyst in 2005. In 2007, I found CrossFit. I didn’t immediately fall in love with CrossFit. In fact, I set out to prove that it wouldn’t work. But CrossFit proved me wrong: it’s fun, it’s different every day, and it’s made me...
by Chris Cooper | Dec 31, 2018 | Catalyst Blog, Client Stories, Monthly Newsletter, Motivational
Catalyst is not your high school. And we’re not like other gyms, either. We don’t like drama, cliques or judgment. I had a pretty good time in high school. I was a nerd. Luckily, some friends invited me into the weight room, encouraged my pathetic lifting,...
